Our Story
Passionately making genuine Italian pizza since 1985.
From Naples to Your Neighborhood
'Crust & Craft Pizzeria started with a vision: to introduce real Neapolitan pizza to London. The Rossi family established our pizza shop in 1985 as a quaint, family-managed business, utilizing recipes passed down for generations.
Marco Rossi, our founder, mastered the pizza craft while exploring Italy, apprenticing with renowned pizzaiolos in Naples, the homeland of pizza. When she returned to the UK, her mission was to reproduce the enchanting taste of authentic Italian pizza, adhering to age-old techniques and selecting only the best materials.
Our once small 12-seat pizza place has turned into an adored local staple, yet our pledge to excellence and genuineness remains. We persist in employing traditional wood-fired ovens, preparing our dough from scratch every day, and procuring the most premium components available.
Now, 'Crust & Craft Pizzeria is still in the hands of the family, with the Rossi lineage’s second generation at the helm of our dedicated crew. Although we've welcomed some modern changes, the essence of our establishment is unchanged: producing delicious, real pizza that unites people.
Our Values
Quality Ingredients
Our ingredients are of the utmost freshness and quality, as we liaise with both local growers and Italian vendors to achieve genuine tastes.
Traditional Methods
We honor the time-proven traditions of pizza-making, with our dough left to ferment over 48 hours and then baked in genuine wood-fired ovens.
Community Focus
Our aim is to serve as more than a mere eatery by being an integral part of the community, supporting nearby initiatives and offering a haven for everyone.
Sustainability
We are dedicated to sustainable business practices, from minimizing food wastage to employing environmentally friendly packaging and championing sustainable farming.
Meet Our Team
The dedicated individuals crafting our exquisite pizzas
Marco Rossi
Owner & Head Chef
Inheriting the business, this second-generation owner honed their craft in Naples and has refined our recipes for over 15 years.
Isabella Rivera
Executive Chef
With a rich Italian culinary background, this chef brings more than a decade of expertise, excelling in crafting seasonal creations.
Luca Bianchi
Master Pizzaiolo
Marco, a true Neapolitan, has been creating flawless pizzas for over two decades and mentors our pizza-making staff.
Emma Smith
Restaurant Manager
She ensures that each patron enjoys a sublime dining experience and guides the front house staff with friendliness and efficacy.
Alex Li
Sommelier & Beverage Director
Oversees our lemonade beverage selection, with a special interest in Italian soft drinks and the ultimate pizza match-ups.
What Our Customers Say
This Neapolitan pizza is the most genuine I’ve ever eaten outside of Italy. Its crust is just the right amount of chewy, adorned with those distinctive char marks that only come from an authentic wood-fired oven.
William Harris
Admiring that 'Crust & Craft Pizzeria prides itself on local produce and earth-friendly operations. Each bite delivers a distinct taste enhanced by their fresh components. Their periodic new offerings are a culinary delight!
Elizabeth Davis
I've been a patron for numerous years, and the standard of excellence here is consistently top-notch. The staff’s warmth is as familial as it gets, and the pizzas are divine incarnate. Do try the Truffle Mushroom pizza, it's not to be missed.
David Martinez
Awards & Recognition
Number One Pizzeria in Karlport
Local Culinary Awards, 2019-2023
Top 50 Pizzerias Across the UK
Nationwide Eateries Review, 2021-2023
Certified Genuine Neapolitan Pizza
Association of True Neapolitan Pizzas, 2018
Award for Eco-Conscious Business Practices
Eco-Friendly Business Coalition, 2022
Come Visit Us
Discover the charm of bona fide Italian pizza within a cozy and inviting setting.